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City/waterfall LAND ROVER FREELANDER This assignment is the perfect interpretation to link Land Rover’s uncompromising attitude towards off-road driving. To communicate this to city dwellers and convince them this is not just about off-road driving but also a life style to have, I worked with the creative director Bo Deng g to make a series of visuals that can match Land Rovers’s confidence in being different while maintaining a level of cleverness, simplicity, and sophistication.

The art of negative space. An attempt to tell a story through illustration by Tang Yau Hoong

The negative space is done really well here. The shape of the old player creates a bird; however, the circle for the birds eye is distracting.

50 Outstanding Posters to Inspire Your Next Design

Personal project by Tang Yau Hoong. The art of negative space. An attempt to tell a story through illustration.