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Cedel the iconic Australian bathroom company developed a new range of scented hairsprays to connect with younger consumers

Cedel the iconic Australian bathroom company developed a new range of scented hairsprays to connect with younger consumers

Essence’s packaging and marketing materials are treated like a canvas, and the array of colors reflect the different cosmetics Essence customers can apply to their skin. The design looks like a gorgeous watercolor painting or even the aurora borealis in the night sky — undeniably beautiful, but that beauty is slightly different to each person. This gives Essence the ability to appeal to a wider audience, allowing them to find what attracts them most and to discover their own beauty in the…

Essence

Essence’s packaging and marketing materials are treated like a canvas, and the array of colors reflect the different cosmetics Essence customers can apply to their skin. The design looks like a gorgeous watercolor painting or even the aurora borealis in the night sky — undeniably beautiful, but that beauty is slightly different to each person. This gives Essence the ability to appeal to a wider audience, allowing them to find what attracts them most and to discover their own beauty in the…

Toni & Guy Dry Shampoo Range on Packaging of the World - Creative Package Design Gallery

Toni & Guy Dry Shampoo Range

Toni & Guy Dry Shampoo Range on Packaging of the World - Creative Package Design Gallery

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