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Incredible photos by the man who invented the fashion shoot

Capital chic: A model photographed in front of a passing London bus for British Vogue in 1960 by Norman Parkinson

Emily Didonato in La Couleur de L'Or / Vogue Paris Bijoux September 2013 (photography: Lachlan Bailey, styling: Claire Dhelens) / white shirt in fashion editorials / short history of white shirt / wardrobe essentials / via fashioned by love british fashion blog

Pauline Waiting, 1939 by Sir James Gunn. Nice outfit, wonderful treatment of the brooch at her neck. Mysterious... She looks both wistful and annoyed. Who is she waiting for? Will he come?

True British

Norman Parkinson "Dress of a Thousand Godets" model unknown wearing Norman Norell - Queen Magazine feature "International Fashion- a Worldwide View" . . . . . probably one of Parkinson's most iconic images . . . x