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Hooray for self promotion!

Hooray for self promotion!

Having the bears head point upwards definitely looks better than having it looking down as if the implied shape was a full circle. Having his head down gives the impression of him having to try hard to pedal in my opinion, and that he's having a tough time. With is head up though, this logo looks more fun and playful.

Having the bears head point upwards definitely looks better than having it looking down as if the implied shape was a full circle. Having his head down gives the impression of him having to try hard to pedal in my opinion, and that he's having a tough time. With is head up though, this logo looks more fun and playful.

Overprint, using complementary colours on white, gives a rustic feel due to type used and imagery, hierarchy used for emphasis on the more "important" words that explain what it is simply.

Overprint, using complementary colours on white, gives a rustic feel due to type used and imagery, hierarchy used for emphasis on the more "important" words that explain what it is simply.

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