Google Plus SEO Tip – Start Your Process with a Search When you have arrived in the Search Results area inside Google Plus you are in the right ‘fishing pond’. Now comes the time to bait your hook and write up your valuable content. While in this special KWP friendly area, start composing your Google+ post. You will notice the encouragement to do so in the post area pictured here. Google is screaming at us to do this, if we are paying attention!