Marathon (1968) Marathon came to the UK courtesy of Forrest Mars Sr, estranged from the family business in the States, but free to adapt the recipes for European tastes. Aside from his eponymous bar packed with milk, sugar, glucose, and thick, thick chocolate, Mars' Slough-produced cash cow was a peanut-powered derivative of the American Snickers (the name was apparently tribute to the Mars family's favourite horse) 'brand alignment' saw Marathon adopt its maiden name in 1990
This packaging design is amazing to me. It's already fun to look at and catches your eye, but how it's able to use the product as a part of it's display is just clever. The black and white colors are also nice. I feel too much color would have made the overall packaging overbearing. More
Agency: FP Creative, London. "As production of the Land Rover Defender draws to a close at the end of 2015, FP Creative marked the occasion by creating beautiful and informative stories that communicate the rich history, myriad achievements and monumental legacy of the one of the world’s best-loved off-road vehicles. ‘Celebrating the Legend: the story behind the original Land Rover’, a multi-component printed media pack, is the latest example." #Branding #Identity #Design #Print…
Upscale packaging for The True Honey Co. on Behance by Matt Bogust Auckland, New Zealand curated by Packaging Diva PD. Packaging needed a package that reflected the rare and ultra-premium nature of the product, as well as the honest and transparent values of their brand.