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an ice cream cone with pink icing on it's top and the shape of a pregnant belly

Clever Advertising

"L'obesite commence des le plus jeune age", in English "Obesity starts at a young age" This brilliant print advertisement was done for the French Ministry of Health, highlighting the awareness on obesity. The concept, illustration, art direction and the copy was done by David Lesage. Ice cream anyone?
thushdes
Thushni de Silva

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