Segmented emails are taking over. Segmented emails are tailored to specific customer characteristics, behaviors or stages in the customer life-cycle and provide the recipient with relevant and useful information. Therefore, as data shows, segmented emails are better received and show better results. Check out this infographic by Mailigen to see just what a difference segmented emails can make to your email marketing performance in 2016.
Email Marketing ou Mídias sociais: A Batalha Definitiva
A great email subject line has the power to save the day and transform your email marketing results. Your subject line is your chance to grab readers’ attention and persuade them to engage with your message beyond the inbox. Don’t let the subject line be your email’s kryptonite. Use these 12 examples to write super subject lines that get your emails opened.
Email marketing is still a pretty important tool in nurturing leads and clients. Though email was never intended to be "artistic", it never hurts to have a great looking email design to communicate your message.