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Day 22 - The huge benefits that come from entering (and hopefully winning!) awards. Businesses of all ages and size can enter awards.  To stand a chance of succeeding you need to allocate a decent amount of time to pull together and write your submission; there really is no short cut to doing it well.  #orchid #ozone #marketing #awards #win #business #showoff

Day 22 - The huge benefits that come from entering (and hopefully winning!) awards. Businesses of all ages and size can enter awards. To stand a chance of succeeding you need to allocate a decent amount of time to pull together and write your submission; there really is no short cut to doing it well. #orchid #ozone #marketing #awards #win #business #showoff

Day 4 : Sit down and ask yourself: Why does your business exist?  What difference do you want to make? What legacy do we want to leave? Write your BHAG (big, hairy, audacious goal) down.  It needs to be short, clear, memorable and easy to understand.    #orchid #ozone #role #life #BHAG #business #legacy #memorable

Day 4 : Sit down and ask yourself: Why does your business exist? What difference do you want to make? What legacy do we want to leave? Write your BHAG (big, hairy, audacious goal) down. It needs to be short, clear, memorable and easy to understand. #orchid #ozone #role #life #BHAG #business #legacy #memorable

Day 30 - To live life to the fullest, we should always look for ways to learn, evolve and improve. The most successful people know that they don’t know everything and a constant thirst for knowledge benefits you personally and encourages the creativity and energy needed to build a brilliant brand.  #ozone #orchid #livelife #learn #evolve #improve #successful #knowledge #benefits #creativity #brand

Day 30 - To live life to the fullest, we should always look for ways to learn, evolve and improve. The most successful people know that they don’t know everything and a constant thirst for knowledge benefits you personally and encourages the creativity and energy needed to build a brilliant brand. #ozone #orchid #livelife #learn #evolve #improve #successful #knowledge #benefits #creativity #brand

Day 14 - Be a bit more social.  Small and large businesses globally are using social media to contribute to their success and growth. These days, a decision on whether to build a presence is considered a no-brainer. The secret to social success lies in knowing what you want to get out of social media, finding the right channels and adjusting your approach accordingly.   #orchid #ozone #social #facebook #twitter #instagram #linkedin #youtube #B2B #channel #business #globall #media #success

Day 14 - Be a bit more social. Small and large businesses globally are using social media to contribute to their success and growth. These days, a decision on whether to build a presence is considered a no-brainer. The secret to social success lies in knowing what you want to get out of social media, finding the right channels and adjusting your approach accordingly. #orchid #ozone #social #facebook #twitter #instagram #linkedin #youtube #B2B #channel #business #globall #media #success

Day 17 - Today we think about the company you keep. Want to find out more?  You may think it’s either impossible or unwise to make friends with the media, but journalists are just people too. Respect that they have a job to do and that they are bound by codes of ethics; understand the boundaries and you can build very mutually beneficial relationships. #orchid #ozone #ethics #media #company #media #relationships #brands

Day 17 - Today we think about the company you keep. Want to find out more? You may think it’s either impossible or unwise to make friends with the media, but journalists are just people too. Respect that they have a job to do and that they are bound by codes of ethics; understand the boundaries and you can build very mutually beneficial relationships. #orchid #ozone #ethics #media #company #media #relationships #brands

Day 27 - It’s a fact.  We all like doing business with people we know and trust.  In turn, we are also more likely to engage the services of someone that has been recommended to us.  Although referrals are a really strong option for building your brilliant brand, many shy away from asking for them directly.  And so they should!  #ozone #orchid #referrals #trust #client #services #relationship #recommend

Day 27 - It’s a fact. We all like doing business with people we know and trust. In turn, we are also more likely to engage the services of someone that has been recommended to us. Although referrals are a really strong option for building your brilliant brand, many shy away from asking for them directly. And so they should! #ozone #orchid #referrals #trust #client #services #relationship #recommend

Day 29 - Building your brilliant brand isn’t just about driving business to help the bottom line. It’s also about how you build your ‘caring credentials’ and how you behave on a day-to-day basis. It is also about being considerate of the community within which you do business and the environment you impact. By giving something back and helping others, you benefit society and naturally, in turn, benefit your company  #ozone #orchid #givesomethingback #CSR #caring #credentials #considerate

Day 29 - Building your brilliant brand isn’t just about driving business to help the bottom line. It’s also about how you build your ‘caring credentials’ and how you behave on a day-to-day basis. It is also about being considerate of the community within which you do business and the environment you impact. By giving something back and helping others, you benefit society and naturally, in turn, benefit your company #ozone #orchid #givesomethingback #CSR #caring #credentials #considerate

Day 9 - Gain insights from research.   Gut feel can get you a long way when you are starting to think about where you are now and where you want to get to. But in order to track you progress, you need to establish benchmarks and insights that can be measured over time.   #orchid #ozone #insights #research #progress #objectives #quantitative #qualitative #customer

Day 9 - Gain insights from research. Gut feel can get you a long way when you are starting to think about where you are now and where you want to get to. But in order to track you progress, you need to establish benchmarks and insights that can be measured over time. #orchid #ozone #insights #research #progress #objectives #quantitative #qualitative #customer

Day 20 - The immense power of a simple, well-penned letter. A Letter? Are you mad? Hear us out on this one. Statistics show that levels of pleasure (and therefore engagement) go up when someone receives a personal letter in the post that isn’t a bill, or spam mail. #orchid #ozone #oldschool #mail #handwritten #personal #letter #simple #powerful

Day 20 - The immense power of a simple, well-penned letter. A Letter? Are you mad? Hear us out on this one. Statistics show that levels of pleasure (and therefore engagement) go up when someone receives a personal letter in the post that isn’t a bill, or spam mail. #orchid #ozone #oldschool #mail #handwritten #personal #letter #simple #powerful

Day 11 - Be Useful.  To engage effectively with customers, brands are becoming publishers in their own right; taking control of their messages and the creation of their own content.   In today’s digital age, attention is earned, not purchased.  As Jay Baer says in his brilliant book, Youtility: “smart marketing is about help, not hype”. #orchid #ozone #useful # engage #customers #brands #messages #content

Day 11 - Be Useful. To engage effectively with customers, brands are becoming publishers in their own right; taking control of their messages and the creation of their own content. In today’s digital age, attention is earned, not purchased. As Jay Baer says in his brilliant book, Youtility: “smart marketing is about help, not hype”. #orchid #ozone #useful # engage #customers #brands #messages #content

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