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Hashtag campaign - turning offline interactions into online engagement by consistently promoting #unitedcaring.

Hashtag campaign - turning offline interactions into online engagement by consistently promoting #unitedcaring.

Social media campaign focused on thanking donors in an innovative way - Facebook & Twitter.

Social media campaign focused on thanking donors in an innovative way - Facebook & Twitter.

Content marketing series leveraging viral "Butter Half" mural painted on organization's building. Became most popular Facebook post of the year and one of the most read blogs.

Content marketing series leveraging viral "Butter Half" mural painted on organization's building. Became most popular Facebook post of the year and one of the most read blogs.

Multi-year project to transform organization's e-mail newsletter. In two years, moved from .3% CTR to 1.6% CTR and more than doubled list size.

Multi-year project to transform organization's e-mail newsletter. In two years, moved from .3% CTR to 1.6% CTR and more than doubled list size.

Blog series highlighting key data through infographic-style visual assets. Generated 19 hours of readership in first two months.

Blog series highlighting key data through infographic-style visual assets. Generated 19 hours of readership in first two months.

Responsive web experience tying donations directly to community impact. Approx. 10 other organizations have sought to replicate this functionality.

Responsive web experience tying donations directly to community impact. Approx. 10 other organizations have sought to replicate this functionality.

Graphic design project - infographic highlighting philanthropy stats in Austin. Project included research, copy & design.

Graphic design project - infographic highlighting philanthropy stats in Austin. Project included research, copy & design.

'Ten lists of nine' content marketing project - set of listicles to celebrate United Way's 90th anniversary. Blogs highlighted local influencers through curated lists focusing on United Way issues.

'Ten lists of nine' content marketing project - set of listicles to celebrate United Way's 90th anniversary. Blogs highlighted local influencers through curated lists focusing on United Way issues.

Content marketing, web experience & social media (organic & advertising) project for United Way for Greater Austin. Timeline features 200+ highlights of Austin and United Way history.

Content marketing, web experience & social media (organic & advertising) project for United Way for Greater Austin. Timeline features 200+ highlights of Austin and United Way history.

My personal portfolio/resume website.

My personal portfolio/resume website.

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