Nostalgia in branding: top design studios analyse the NatWest and Co-op retrobrands
The "NatWest rebrand":http://www.itsnicethat.com/news/futurebrand-rebrands-natwest-and-royal-bank-of-scotland-041016 and "Co-op's earlier this year":http://www.itsnicethat.com/news/co-op-rebrands-to-old-logo-230516 have something in significant in common – a delve into the company's design archives, specifically a return to 1960s logos, and this has stirred up a discussion across the industry about nostalgia in branding. Is it a savvy use of a company's assets, and a subtle hint to its roots...
DesignStudio creates campaign for innovative new Roli instrument, Blocks
Since launching the Seaboard Grand, music technology start-up Roli has become an influential force in the industry. Today it launches new instrument Blocks, released only in Apple stores, and DesignStudio has worked with the company to create its launch campaign.