Branding Tips for Modern Business Founders

My favourite branding and business tips to help entrepreneurs grow their brand experience from the inside out. Loads of Marketing tips, Business tips, Design tips, ideas on how to work as an Entrepreneur, Small business tips, Freelance life hacks and ideas to discover.
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7mo
What it means to have a slow business
Slow business that enchances feminine energy, has impact and creates space to simply be.
The Limiting Lens: Social media limits our view on how to make money from our art
“Social media blinds us to the fact that there is a whole world of opportunities outside of these platforms that don't negatively prey on our creative dreams.” Social media artist, using social media for art business, growing art business without Instagram, make it as an artist without social media
DIY branding and marketing guide: build your brand step-by-step at home
You created your business so you could focus on your area of genius, not to spend hours binging “how to get 10k followers on Instagram as a small business” content. You’ve got the vision, and strategic brand building is how you transform it into a magnetic brand that attracts die-hard fans. We’ve simplified agency-grade strategies so you can do it yourself within your budget. The goal is to give you a simple (and fun) PDF companion to build an incredible brand that leaves its mark on the world.
Branding mini-lesson: brand values vs. brand pillars (free guide included)
Grab the Free Brand Persona Guide to craft both your brand values and brand pillars + much more. You'll also define your brand personality and brand archetype. The goal of the guide is to make connecting with your dream cusomer more authentic by humanizing your brand.
Brand Persona Guide (Free Resource)
Determining the relationship you want to have with your audience is a step we often forget about but it's essential in shaping your brand and online presence. Grab the brand persona free mini-workbook, it will guide you through a step-by-step process to develop a compelling brand persona. The goal is to make connecting with your ideal customer simpler and more authentic via the power of strong branding. Here's what you'll create: brand values, brand pillars, brand personality, brand archetype/s, audience relationship, tone of voice. Perfect for small business owners!
Brand Archetype: how to choose yours to create strong branding and marketing
Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, these archetypes are based on extensive research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. Psychiatrist Carl Jung initially introduced these archetypes. Grab the free mini-workbook. It will guide you through a step-by-step process to develop a compelling brand persona. The goal is to make connecting with your ideal customer simpler and more authentic via the power of strong branding. Here's what you'll create: brand values, brand pillars, brand personality, brand archetype/s, tone of voice. Perfect for small business owners!
Who exactly is an artful business leader?
In the URL and IRL worlds, there is a narrative that only certain individuals fall into the category of ‘being creative’. So, I’m here to clear up some big old myths about ‘creativity’ and crystallise who a Creative or Artful Business Leader might be.
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The Inside Out Newsletter curated by OAM Design Co.
A study of the brand experience and experiences of artful brand leaders, curated fornightly for the OAM Design Co. community. Check out what we’ve shared recently 🫱🏻‍🫲🏽✍🏽 Sign-up for the Inside Out 🗞️
Business Leaders are Creative and Artful too
A creative business leader, or how I love to describe it – an artful founder – to me is not limited to literal artistic or traditionally ‘creative’ output. An artful founder is a business person, who is an expert in their field. Click this pin to to clear up some myths about ‘creativity’ and crystallise who a Creative Business Leader might be.
Ways to amplify your business through branding
You are an entrepreneur with a full schedule. You don't need to fly solo figuring out what to prioritise in your brand identity. My 1:1 creative consulting sessions will help you clear the path with real actions so you can build a business that lifts you off the ground, and evolves with you.
Easy ways to help entrepreneurs multi task
You are an entrepreneur with a full schedule. You don't need to fly solo figuring out what to prioritise in your brand identity. My 1:1 creative consulting sessions will help you clear the path with real actions so you can build a business that lifts you off the ground, and evolves with you.
You're an entrepreneur creating a brand for your first business
The good news? You don't need to fly solo. My 1:1 consulting sessions and branding packages will bring your vision to life, crafting a charismatic brand identity that lifts you off the ground, and evolves with you.