All the online marketing efforts of your company have one primary aim: to generate leads. Visits and valuable traffic are great, but the final aim is to urge the target audience to take a specific action. It could be as simple as persuading them to try out one's product or services for free, or as complicated as convincing a potential client to request a quote and give details about his project requirements.

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Cygnet brings you this webinar on how you can build a real-time collaboration platform for your organization by putting Microsoft SharePoint or Office365 to work. Do you want to know more about this webinar so please download this Presentation.

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In this article, you’ll discover eight ways you can use Instagram to increase your reach, engagement and sales

Websites have become necessary means of survival for small- and medium-sized enterprises. They are no longer mere means of Web presence; they are strategies that give companies better exposure. #WebOptimization #LeadGeneration

Social media helped people to overcome isolation and befriend others from across the globe. And this has opened up avenues for businesses too. Today, social media is one of the best ways to promote a business.

We all know that Twitter is big. According to Statistic Brain, every day there are 135000 new users, 58 million tweets, and 2.1 billion Twitter searches. But all of this means absolutely nothing if you don’t know how to effectively tap into it. You first have to go in avoiding the two most common mistakes that will quickly take the air out of your Twitter marketing.

Whether you love it or hate it, outsourcing will continue to thrive. For a simple reason: it makes a ton of business sense. Why do businesses continue to outsource IT services in face of mounting public opinion against using the services of offshore companies? Mainly because it helps them cut 40-65% of the cost without affecting the quality of products or services delivered. But that is not all – there are several other factors.

The term application is well known to mobile users. Most of us are well acquainted with mobile applications because they are the most widely used apps. But, apps are not meant for mobile only. People nowadays are dependent on Internet to accomplish several official tasks, and this dependency facilitates development of web applications.

Any new business venture, whether big or small, needs a detailed and thorough business plan to succeed. A good business plan is not only useful to raise money from the investors but it also helps you to focus on the mission and vision of the business and figure out how the business will run.

All the online marketing efforts of your company have one primary aim: to generate leads. Visits and valuable traffic are great, but the final aim is to urge the target audience to take a specific action. It could be as simple as persuading them to try out one's product or services for free, or as complicated as convincing a potential client to request a quote and give details about his project requirements.

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