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Behavioural: For a small group of very wealthy people, the main usage would be for personal travels and the convenience sake.

Behavioural: For companies' executives, the main usage would be to save time needed for traveling. With our service, they can physically attend different meetings in different areas within UK, all in one day.

Geographic: Our service is operated within UK only and is segmented by the different travel areas based on traveling distance.

Psychographic: Our service is aimed at very busy people with little time to spare, especially companies' executives. We are also aiming at people who can afford to pay more for extra convenience.

Demographic: Service can be used by people from 18-60 years old. Aimed at companies' executives with high income and a small group of very wealthy people.