The Italian fashion and jeans label, Diesel, focuses on interactivity in its new store window campaign of the flagship stores and is launching an interactive store window campaign throughout Germany. “The first window (Germany, Berlin) was launched in 2009 to coincide with Berlin Fashion Week and generated an overwhelming response amongst the many national and international visitors. For now, the Diesel Interactive Window will be installed throughout Germany in five Diesel flagship stores.
Target consumers are those who earn higher income.Wide network distribution 850 stores in 50 countries. Bobbi brown window displays are throughout the world are more or less the same. They do open back displays with a lot of banners to promote their products. It is a luxury cosmetic brand and that can be seen in its window displays which are clean and crisp.
The brand mostly goes for horizontal closed back banner or graphic displays.Its a good way of communicating with its clients as the banners provide information about the latest products or any type of discounts or exciting offers which attracts people passing by the store .
Sephora has a very distinctive brand image. They strictly use only the colors black, white and red throughout their stores and website designs. Customers automatically think of their black and white striped visuals with tints of red when they think ‘Sephora.’ These colors deliver a clean yet exciting brand image that goes along well with their products which includes high-end luxury cosmetics.
The brand mostly does horizontal open back displays so that its costumers can easily see the in store display.There stores have a very fresh and nature inspired approach to it and that is what the brand is famous for. It has a free soft and relaxed feel to its window displays and that is what attracts people to enter the store.
The Crabtree & Evelyn (C&E) brand has both heritage and recognition across a number of diverse markets worldwide. Its product ranges extend from the traditional (Lavender, Rosewater) to the contemporary (La Source, Aromatherapy Distillations). The window displays of the brand go well with its marketing strategies. The are soothing to the eye because of the use of pastel colors .As the brand deals in natural products light and subtle use of colors is a good way to attract the costumers.
BRAND VALUES The Crabtree & Evelyn name is synonymous with quality, everyday luxury and classic style. Over the years consumers throughout the world have come to know and trust the brand as a source of fine soaps, toiletries and comestibles. All products are distinguished by outstanding craftsmanship and design. Crabtree & Evelyn's core values are its commitment to quality, its use of nature and its English perspective.
Meal Soaps were the first products to be launched under the Crabtree & Evelyn brand and these have evolved over the years into a range of Heritage soaps which are still available today. These conditioning and rich-lathering soaps feature unique fragrance combinations from Crabapple & Mulberry to Black Sea Mud & Seaweed. From here the product portfolio expanded to include English Flower Waters and Toilet Waters, Bath Gels and Men’s Colognes to enhance everyday rituals.
One man’s passion for travel coupled with an inherent desire for natural products, set the foundation for creating an international brand renowned the world over for its fragrances, body care products, fine foods and beautifully packaged gifts.