Behind the Scenes with MOO

A sneak peek behind the scenes into the MOO creative process and hardworking design team.
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Mood boards, Inspiration boards, all the boards! We put everything from type, to color to full artworks on our brand boards. How do you get inspired?

Mood boards, Inspiration boards, all the boards! We put everything from type, to color to full artworks on our brand boards. How do you get inspired?

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Boards, on boards, on boards. Inspiration from wall to wall. And it was well worth it! Finding the right inspiration is key to any project.

Boards, on boards, on boards. Inspiration from wall to wall. And it was well worth it! Finding the right inspiration is key to any project.

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We thought long and hard about the right direction for the new MOO design. We almost ran out of wall space!

We thought long and hard about the right direction for the new MOO design. We almost ran out of wall space!

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Gifs galore! Our gif was created in the MOO studio with layered paper and a steady hand.

Gifs galore! Our gif was created in the MOO studio with layered paper and a steady hand.

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Professional lighting is tricky business. We have to get the angles *just right* on the paper to get the right depth.

Professional lighting is tricky business. We have to get the angles *just right* on the paper to get the right depth.

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We don't know what we would have done without our trusty laser cutter. Look at those sharp lines!

We don't know what we would have done without our trusty laser cutter. Look at those sharp lines!

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Get an inside look at the new Letterpress machines. Vintage and perfect!

Get an inside look at the new Letterpress machines. Vintage and perfect!

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It's a tiny shape extravaganza! Imagine the fun Matt could have had moving all those tiny pieces around...

It's a tiny shape extravaganza! Imagine the fun Matt could have had moving all those tiny pieces around...

Confetti? Nope! Just the perfectly shaped paper decorations for our brightest and happiest gif yet.

Confetti? Nope! Just the perfectly shaped paper decorations for our brightest and happiest gif yet.

Matt spent hours perfecting the shapes and movement of the paper.

Matt spent hours perfecting the shapes and movement of the paper.

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