LISTENING: all of us and our teams would benefit from regular and specialist training on really listening to our customers and colleagues. By really listening do you understand what people really mean and want from us.
Reach out to the Future. Mecca Rocks Pavilion@ Glastonbury, Pride, V etc. Celebrity appearances. Rock n roll FREE prizes Branded goods for maximium exposure on the media. Real Bingo called by a celeb. Technology MAX online demos and games. F&B offers to match and show real in - club great offers. Giant MAP of the MECCA/GROSVENOR estate. As part of the quid pro quo ask the new audience what they expect and would like to see at one of our venues.
Build a real bridge between retail & online. Host a BYOD(bring your own device) party in club/casino 10pm to midnight. Have tailored promo to attract online and retail customers to join in. Help signing up with incentives. F&B offers. Party, celeb, show, disco? Prizes in club for online winners. Make it exciting and easy. Have some devices for customers who want to sign up and join in who don't have their own.