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Reading Rainbow - Books for Business & Marketing

Books, Blogs, sources of fantastic information about marketing, communication, video production, brand storytelling,
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A brilliantly insightful piece of marketing wisdom from some of the team at Google that talks about the manner in which the internet has affected purchase decisions, as well as how to use that knowledge in your own business.

Winning the Zero Moment of Truth - ZMOT (Enhanced Version) eBook: Jim Lecinski: Amazon.co.uk: Kindle Store

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The Secret Garden You can't be all business, all the time. Everyone needs some down time, and 'grown up colouring books' have become incredibly popular for relaxation. Enjoy a little bit of structured creativity with this beautiful book and a set of your favourite colouring implements.

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The Tipping Point Malcolm Gladwell is an alternative thinker. Always looking for a different way of interpreting the seemingly-obvious. The tipping point examines the conditions that can cause something to go from a fad to a phenomenon. Great for business thinking.

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Watertight Marketing Finally, someone has taken a huge amount of marketing knowledge and converted it into a plain-English, straightforward approach held firmly together by a solid metaphor which makes it easy to grasp. If you read nothing else on marketing, read this book.

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Valuable Content Marketing This book hits the nail on the head; a healthy scoop of theory topped off with good practical techniques to develop your marketing approach for your modern audience.

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Value Proposition Design Delve even deeper into your business model, refining your value proposition and exploring how to speak to your customers more directly.

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Business Model Generation This book bestows upon you a host of knowledge that helps you to rapidly assess the viability of any business idea, and design the best model for brining it to market.

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