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John Brockman brings together the latest thinking from leading psychologists, neuroscientists and philosophers - from Kahneman to Taleb - on human thought & how we really make decisions.

Endless choice is creating unlimited demand. Traditional business models suggest that high-selling hits are required for success. However, in his widely-acclaimed book, The Long Tail, Chris Anderson claims the notion that great success is exclusive to market domination is quickly becoming obsolete. Modest sellers and niche products are now becoming an immensely powerful cumulative force through small gains over time.