Karl McCarthy Design

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Karl McCarthy Design
various stickers and decals on the back of a jacket
Inferno Studios Branding
Fiery Brand Identity showcasing a custom logotype, mascot design and illustrations. These capture the raw brilliance of the studios and matches the fiery passion of the people involved.
various logos and stickers are shown in this graphic design style, including the logo for marlba's mexican restaurant
Mariola Brand Identity
A fun, retro, american style brand identity showing a playful mascot design and illustrative style. This brand feels warm, familiar and creative.
a collage of photos with the words bad wolf on them, and various images
Bad Wolf Hot Sauce Branding
Spicy, bold and unapologetically fiery. Here’s the branding I designed for Bad Wolf Hot Sauce! From the fierce logo to the fiery bottle design, this hot sauce brand delivers personality, heat and creativity in every detail.
two different logos for the same company, one in black and white with an image of a
SGT Landscapes Logo
Stunning identity designed for a landscaping company that features a beautiful monogram logo that projects class, sophistication and creatitvity.
several different logos and designs for various brands, including the zogg brand logo
Zagg Recruitment Brand Identity
A fun, disruptive and edgy brand identity for a recruitment agency who arent afraid to be different.
various stickers that include monsters and other things in purple, green and blue colors
Zagg Custom Illustrations
Fun, disruptive and edgy illustrations for a recruitment agency who arent afraid to be different.
some torn up pieces of paper with the letters stt on them and various symbols
SGT Landscapes Logo
Final logo design for landscaping company that features a beautiful monogram logo that projects class, sophistication and creatitvity.
several different logos are shown on the same page as well as an image of horses
Wranglers Brand Identity
Custom Logotype and Horse Logo for a woodland park. The branding is inspired by the wild horses that roam these woodlands and celebrates the natural outdoors with it's green colour palette.
some business cards and stickers on a black background with purple, blue, yellow and green colors
Bold Creatures Branding
Bold, playful and anything but boring. Here’s the vibrant brand identity I created for Bold Creatures! With a standout character mascot and custom illustrations, this design screams personality and shouts "death to boring!"
six different colored faces on a black background with an orange and green one in the middle
Zagg Custom Illustrations
Fun, disruptive and edgy illustrations for a recruitment agency who arent afraid to be different.
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Branding Design Logo
Logo Branding Identity
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Logo Design
Brand Identity
Logo Branding
the stickers are all different colors and shapes, but there is no image on them
Bold Creatures Mascot Design
Bold, playful and anything but boring. Here’s the vibrant mascot design I created for Bold Creatures! With a standout character mascot and custom illustrations, this design screams personality and shouts "death to boring!"
several pieces of torn paper with various logos on them and the word zigg
Zagg Recruitment Logo Design
A fun, disruptive and edgy logo design for a recruitment agency who arent afraid to be different.
several different billboards with dogs and people in the background, including one for walgreen
Walkeaz Brand Identity
A dog walking brand identity with a custom dog logotype and colourful colour palette.
a collage of photos with flowers and other items on the cover of reapr magazine
REAPR! Brand Identity
A custom logotype and logomark to represent this alternative funeral directors. Because death doesn't have to be grim.
several different types of logos and advertisements on the screen, including one for payout
Payout Brand Identity
A payment app that features custom illustrations and vibrant colours. The illustrations are hand drawn and are playful and fun.