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Devry MKTG 522 All Discussion Questions

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MKTG 522 Week 4 DQ 1 Pricing Strategies As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?

MKTG 522 Week 4 DQ 1 Pricing Strategies

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1. (TCO B) Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy. (Points : 25) 2. (TCO C) Michael Porter proposed a tool, the value chain, for identifying ways to create more value. According to the value chain model, every company is a combination of…

MKTG 522 Week 8 Final Exam Guide

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MKTG 522 Week 7 DQ 1 International Markets Kellogg Company (you know them as Kellogg's, makers of Rice Krispies, Corn Flakes, and a variety of other cold cereal products) celebrated its 100th anniversary a few years ago in 2006. As with many companies, it has attempted to expand internationally. To see where Kellogg competes internationally, view their Brand Portfolio, and then select the Availability link. Take a look a few of the websites for Kellogg Company in other countries. How…

MKTG 522 Week 7 DQ 1 International Markets

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Course Project - Final Marketing Plan Submission 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0…

MKTG 522 Week 7 Complete Course Project (Marketing Plan)

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MKTG 522 Week 6 DQ 2 Advertising Effectiveness Select an advertisement to which you have recently been exposed. It can be in any paid communications medium, such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others in the class can easily relate, such as Verizon's "Can you hear me now?" ads or the Aflac ad (with the white duck that squawks "AFFFFLAAAAAAAC!") Evaluate the ad from a consumer perspective. Why do you feel the ad was created in the first…

MKTG 522 Week 6 DQ 2 Advertising Effectiveness

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MKTG 522 Week 6 DQ 1 Marketing Communications Describe Integrated Marketing Communications (IMC). Why is it so important in the 21st century for marketers to embrace this? What are some of the concerns of the marketer when it comes to creating an IMC approach via the promotional mix components of advertising, public relations, sales promotion, direct marketing, and personal selling?

MKTG 522 Week 6 DQ 1 Marketing Communications

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MKTG 522 Week 6 Course Project Marketing Plan Course Project - Marketing Plan Submission #3 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research This week, your third draft of the Marketing Plan is due for review and feedback. For complete details, click on the Marketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharing. In the third draft of your Marketing Plan, you will be providing your second draft, which includes Section 3.0 in your…

MKTG 522 Week 6 Course Project Marketing Plan

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Describe Market Logistics. What are some of the steps necessary for market logistics planning? Please provide an example.

MKTG 522 Week 5 DQ 2 Retailing, Wholesaling, and Logistics

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MKTG 522 Week 5 DQ 1 Channels of Distribution As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution? It has been said that "channels of distribution may be the best opportunity for a sustained competitive advantage." Based on your Kotler text, would you agree or disagree? Why?

MKTG 522 Week 5 DQ 1 Channels of Distribution

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CRT 205 Week 4 DQ 1 And DQ 2 DQ 1 - Open this envelope and you’ll get a check for three million dollars, if your name appears on our list of winners. DQ 2 - How can a person distinguish between the prejudicial and nonprejudicial use of rhetorical devices?

MKTG 522 Week 5 DQ 1 Channels of Distribution

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