Social CRM Fuels Engagement and Growth #infographic - Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.
As Twitter, Facebook and other social channels have continued their virtual takeover of the marketing landscape, they've also reshaped the customer relationship management (CRM) model. CRM solutions and processes have taken on some of the characteristics of social media, growing increasingly interactive and dynamic. - See more at: http://visual.ly/how-social-media-transforming-crm#sthash.SBewRk18.dpuf