Vintage cosmetics

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RETRO KIMMER'S BLOG: LOVE AND YARDLEY 1960's COSMETICS 1960s Makeup, Vintage Corner, 70s Makeup, Beauty Advertising, Beauty Ads, Makeup Package, Old Makeup, Beauty Marketing, Cosmetics Photography

When Mary Wells, one of advertising’s most influential people in the 1960s, was approached by a pharmaceutical manufacturer, Menley and James, to help market their new cosmetics line, she chose “Love Cosmetics” for its name to capture the essence of the culture at that time. A brilliant marketing strategy ensued, with Mary eventually convincing M&J to choose Ali MacGraw, who was then a photographer’s assistant, to represent the brand. You may remember the cool television commercials for Love…

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