Museum branding

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Korea Logo, Museum Identity, Museum Branding, Museum Logo, National Art Museum, Art Galleries Design, Branding Identity, Design Visual, Contemporary Modern Art

The corporate identity for South Korea's National Museum of Modern and Contemporary Art aims to simplify communication. To achieve this, the full name was abbreviated with the majuscules “MMCA”. A wide colour spectrum in combination with an adaptable image language allows it to 'emotionally' appeal to the target group. In visual aspects, the logo tries

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Paula Scher and Pentagram Create A New Identity For The National Women's History Museum Brand Language, Museum Identity, Museum Branding, Paula Scher, Pentagram Design, Contemporary History, Museum Poster, Women's History, Women’s History

Pentagram has partnered with The National Women's History Museum to create a new dynamic visual branding system. The new branding is elegant and contemporary and can grow with the institution for years to come. This new identity coincides with the institution's 25th anniversary, just as the Museum is introducing its first physical presence in exhibitions and programs in Washington, DC, in 2022. This new identity from Paula Scher and her team at Pentagram is just further proof

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