Military ad

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an advertisement for the royal navy featuring a battleship

Highly skilled engineers are in short supply, and the Royal Navy needs them. Meanwhile, once engineers get to a certain age, the Army and RAF engineers are given retirement. We want to speak to these talented individuals and make them aware that they can continue their military career in the Royal Navy, but showing how similar the role is. The ads ran in both Army and RAF magazines.

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the british army's ingenious new ads by g i o p e

The British Army has had many iconic recruitment ad campaigns over the years. From Lord Kitchener’s, “Your Country Needs You” that became the basis of nearly every other recruitment poster to WWI’s famous, “Your chums are fighting. Why aren’t you?” Today, the Armed Forces of the United Kingdom are at some of the lowest numbers in centuries. Now, they’re trying out a new recruitment strategy:

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