Marketing analytics

Are you struggling to get to grips with the new Google Analytics 4 platform? Want to learn the important metrics you should be tracking to understand how your website is used?

Marketing analytics and business analytics are similar however still different. Both these fields feature competitive job markets and opportunities for growth. Business analytics is more advanced and

Google Analytics can help you make more informed decisions about your digital marketing efforts. Check out how to set it up for your website and which metrics are most important.

Learn how to measure marketing campaign effectiveness through understanding goals and metrics. Discover the steps to analyze campaign success.

Data-driven Marketing Strategy: Spatial Analytics for Micro-marketing Organizations, often in their me-too hurry to adopt a new technology, just pour their old-wine (data) into a new bottle. What was originally called ‘sales-information-system’ in the good-old-days underwent many avatars before it became BI (business intelligence) and then off-late, it is time to switch again. The latest… Read More »Data-driven Marketing Strategy: Spatial Analytics for Micro-marketing

Unlock the Power of Data with These 4 Marketing Analytics Tips! 📈💼🔍 #MarketingAnalytics #DataDrivenMarketing #DigitalMarketing #DataAnalytics #MarketingTips

B2C is the number one destination for breaking news across business, tech, finance and crypto. Get the latest updates, analysis and forecasts.

Utilizing data & analytics (D&A) intelligently is essential for staying ahead in the dynamic business landscape. This systematic process helps extract insights from data, enabling businesses to identify risks, challenges, and opportunities more efficiently & accurately. This infographic highlights the top 5 data and analytics trends to watch in 2024. For more information about how to prepare for these trends, please refer to the full blog. #data #analytics #dataanalytics #datatrends…

Learn why many business organizations are located within an environment of tough competition and fulfilling the requirement of their customers.

When it comes to email marketing, there are a lot of numbers and stats involved - open rates, click-through rates, bounce rates and more. Whether you’re sending a monthly newsletter to your most engaged customers or a flash promotion to a wider database, it’s important to acquaint yourself with benchmark stats so you can better gauge just how successful a subject line was or the persuasiveness of a section of copy.