What should you put in a newsletter? It’s one thing to hear that a newsletter is a great way to stay in touch with your audience. Or to hear you can get back $40 for every dollar you spend. But when you sit down to create newsletter content, what should you include? How can you keep readers engaged with email newsletters? How do you come up with new content ideas? How do you make a good newsletter that speaks to your target audience—but also helps promote your product or service?
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