Guerilla advertising

According to psychologists, each color used in an advertisement tends to stir certain emotions in customers. For example, red attracts people’s attention and usually creates a sense of power, while blue makes things seem trustworthy and is often associated with courage. To increase the sales of their products marketers use a lot of different strategies, and sometimes the results turn out to be really impressive.

Italian restaurant Al Macarone created this inventive marketing campaign on the streets of Guatemala City. Consisting of three billboards in a row, each one directing shoppers to the eatery's website. The campaign was a great success for the brand, generating a lot of clicks on its website and social media channels. Highly effective, what do you think? Al Macarone #marketing #smallbusiness #business #contentmarketing #servicecompany

Quick hit for Friday. I saw this outdoor ad for Kit Kat and wanted to share it. The ad is a park bench disguised as a giant Kit Kat bar, with the line “Have a break. Have a Kit Kat.” It…

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In…

"What could be more refreshing than a Sprite?" Their answer is Sprite Shower, a giant beach shower that looks like a Sprite machine.

I have made this two-sided, bird-poop-shaped guerilla leaflet for the "Red Elephant" car wash, a company I had already created a logo for. The leaflet drew a large number of customers, who initially went mad because of the seeming "damage" to their windshields.

Tabasco graphic. The sauce looks like an extinguisher to showcase how hot the sauce is.

Creative Advertising Ideas : Advertising is how a company encourages people to buy their products, services or ideas. An advertisement or Ad is anything that draws good attention towards these things

Guerilla marketing can be cheap or expensive, physical or digital, small-scale or large. Tailor it to your businesss to boost brand awareness & engagement.