Got milk

The long-running "Got Milk?" slogan promoting milk consumption in the U.S. has been nixed.

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Got Milk......Austin Powers

Check out this ad by the California Milk Processors Board. This campaign coined the phrase "Got Milk?" and was widely successful for the organization. The campaign was creative because of the fact that they used up close pictures, featuring many well known celebrities sporting a milk mustache. This was a unique campaign technique that hadn't really been used before but has proved very successful since.

From the "Got Milk" 1995-'99 campaign. Who wore the milk mustache best?

Kermit the Frog from Henson's Muppets – Got Milk? (1999)

White-lipped nostalgia.

With her busy schedule as a mother of three, host of “Project Runway” and model extraordinaire, Heidi Klum recognizes there are health benefits for her and her family that can only come from milk. Klum’s ad will debut in People Magazine on October 17. The ad copy reads, “Haute Cowture. Trick or treat? There’s no trick to it. The 9 essential nutrients in milk make it the perfect after-treat treat for your whole family. So this Halloween, dress up your costume with a look that’s always in…

R.I.P. 'Got Milk?' Ads