Ad layout

Mountain Hardwear Print Advertising, 2015 / Adam Ewing, Designer

The SuperSwedes. Björn Borg and the SAAB 900 Turbo. Sales brochure, 1978.

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Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."

Print ad to encourage people to rethink their perception of Honduras, because there's more to Honduras tourism than you think. Art Direction & Copywriting: Remy James

Creative Advertising Campaign