Wanderlust : Wilderness travel inspires a high-winter trend that combines the keen sense of adventure of iconic explorers with a renewed fascination for the great outdoors. This lifestyle trend combines modern functionality with traditional fashion styles.
Stories of feeling: Putting seduction at the heart of concerns, and giving in to feelings and temptations. Allowing the imagination to drift off towards misty realities, surreal plays on mirrorings, softly psychedelic distortions.
Giving the emotional feeling to the story by creating the narrative with the warmth of characters and plot. Using dialogue and prose to fill in the details by embellishing and elaborating. Creating a sense of comfort, enjoyment and pleasure, awakening desires whilst offering relaxation.
Reflective: Modern generations mix nostalgia for their Soviet heritage with their contemporary futures, resulting in a blend of quirky folk, Soviet style packaging and a fascination with branded sportswear.
Expressive: Creativity is reinterpreted using expressive freedom within the urban environment: a rise in art-squats ensures a considered approach to artistic ventures, commenting on social change with a refective and humorous slant.
Writing the ending to the story, to bring closure and create dramatic effect through a considered ending, an unexpected twist or leaving an opening to hint at the future for what a sequel could bring. Allowing for refinement, precision, cool consideration or futurism, finely crafted and engineered to create both satisfaction and intrigue.