Typography could be warped to fit around other objects on advertisement to fill up negative space, and to stop crowding on the page (2)

Typography could be warped to fit around other objects on advertisement to fill up negative space, and to stop crowding on the page (2)

MIT Media Lab branding | Pentagram

New Work: Centro Roberto Garza Sada, Universidad de Monterrey

Paula Scher (Pentagram) designs bold new identity for New York’s Atlantic Theater Company

Paula Scher (Pentagram) designs bold new identity for New York’s Atlantic Theater Company

•	Paula Scher  o	Famous for her typework  o	She takes type off of the page and into the world  o	Focuses on how type works in the space as opposed to how it “just works”  o	Would put type in the floor which would then run up the sides of walls and buildings  o	First and only show to not have a logo

• Paula Scher o Famous for her typework o She takes type off of the page and into the world o Focuses on how type works in the space as opposed to how it “just works” o Would put type in the floor which would then run up the sides of walls and buildings o First and only show to not have a logo

5 (Number Series) by Paula Scher | Vintage Posters at International Poster Gallery

5 (Number Series) by Scher, Paula

5 (Number Series) by Paula Scher | Vintage Posters at International Poster Gallery

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