color psychology.

Colour has the power to make us feel. Happy, inspired, uplifted or creative; calm, collected, relaxed and in control; passionate, fired-up, confident and energised; successful, decisive, perceptive and discerning. Colour can evoke all of these emotions and much more. And whilst colour may be a very personal, emotive choice, the rules of colour psychology will help you make smarter, more objective choices to help your business communicate in the way you would like it to.