Sixties and seventies

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Woolworth licences Ladybird
Woolworth Christmas Catalogue from 1985, featuring a girl wearing a Dressing Gown from the new Ladybird Range. This was the last Catalogue to be branded Woolworth - by 1986 an 'S' had been added to the brand name to make the more recent 'WOOLWORTHS' logotype.
1970 JCPenney Christmas Book, Page 128 - Catalogs & Wishbooks
1965 JCPenney Christmas Book, Page 5 - Catalogs & Wishbooks
1969 JCPenney Fall Winter Catalog, Page 23 - Catalogs & Wishbooks
Woolworth licences Ladybird
Ladybird displays in an unrefurbished Main Chain Woolworth store. In this environment the garments had to speak for themselves, without the benefit of fancy shopfittings.