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Small business strategies + tools

Ideas and inspiration for your small business. Tools, resources and strategies to help you run a business that you love. From branding to goals to routines to getting more clients and everything in between. Run a small online business and want to join our board? Send Jenna or Lorin and message and we'll add you!
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333 Pins
·11mo
By
Lorin Galloway
 and
Jenna Hellberg | Podcast strategist and balance enthusiast
an image of a letter and glasses on top of a desk with the text free printable checklist
Small Business Needs
Small Business Strategy
Business Diy
Dream Clients
Free Checklist
Diy Website
Sales Funnel
Client Experience
Increase Engagement
The only homepage checklist your small business needs for its diy website
The 5 things your homepage actually needs to help you connect with your ‘dream’ clients, explain what you do in a way that feels tangible for them and guide them through your sales funnel.All of these things will help you write clear, concise and compelling copy for your website, while clearly explaining what you, who you do it for and why it matters to you and them.With a clear action step for each one and a free checklist to keep handy while diy-ing your creative business website.
Lorin Galloway
Lorin Galloway
Small business strategies + tools
the brand experience checklist you absolutely need
Building A Personal Brand
Business Strategies
Small Business Resources
Diy Branding
Branding Your Business
Brand Experience
Business Resources
The key elements of a successful brand experience
Hold up. What�s a brand experience? It�s the full package that shares what you do, who you do it for, why that matters to them (and you) and everything you stand for and believe in as a business.
Lorin Galloway
Lorin Galloway
Small business strategies + tools
a woman standing in front of a table with a bag on it and the words, the tools services and apps i use in my business based on meeting
Minimalist Mindset
My Anniversary
Prototyping Tools
Business Email Address
My Purpose
Task Management
Tools I use to run my online business
I've been running this business (previously Freckled Design Studio) for just on 6 years now (
Lorin Galloway
Lorin Galloway
Small business strategies + tools
a man sitting in a chair looking at his cell phone with the caption, the only visual branding checklist you need for your diy business
Branding Checklist
The Checklist
Creative Business Owner
Dream Client
The only visual branding checklist you’ll need as a diy creative business owner
Whether you think you just need a logo or an overflowing library, this list will help you determine what you really need in your branding toolbox to create an exceptional (and share-worthy) brand experience for your people.Snag the checklist with a bonus 3 things you could consider when diy-ing your creative brand experience for your dream clients.
the only visual branding checklist you need for your diy business
Visual Branding
The only visual branding checklist you’ll need as a diy creative business owner
Whether you think you just need a logo or an overflowing library, this list will help you determine what you really need in your branding toolbox to create an exceptional (and share-worthy) brand experience for your people.Snag the checklist with a bonus 3 things you could consider when diy-ing your creative brand experience for your dream clients.
a white and gray poster with the words free visual branding checklist downloaded on it
The only visual branding checklist you’ll need as a diy creative business owner
Whether you think you just need a logo or an overflowing library, this list will help you determine what you really need in your branding toolbox to create an exceptional (and share-worthy) brand experience for your people.Snag the checklist with a bonus 3 things you could consider when diy-ing your creative brand experience for your dream clients.
two women sitting in chairs with the words, the only visual breining checklist you need for your dy business
The only visual branding checklist you’ll need as a diy creative business owner
Whether you think you just need a logo or an overflowing library, this list will help you determine what you really need in your branding toolbox to create an exceptional (and share-worthy) brand experience for your people.Snag the checklist with a bonus 3 things you could consider when diy-ing your creative brand experience for your dream clients.
a woman sitting on the ground holding a basket with her legs crossed and text that reads, whether you're a neutral - loving minimalist -
Brand Color Palette
Mood And Tone
Small Business Tips
Colour Palettes
Brand Strategy
Brand Colors
Free colour palettes for your DIY branding - creative online businesses
The what, why and how-to�s of creating a colour palette for your business that looks good and tells the right story. With 24 free palettes you can use for in your DIY branding or creative projects too!
Lorin Galloway
Lorin Galloway
Small business strategies + tools
a woman sitting in a chair with the text 5 things your homepage needs and 5 things just it doesn't
Business Space
The only homepage checklist your small business needs for its diy website
The 5 things your homepage actually needs to help you connect with your ‘dream’ clients, explain what you do in a way that feels tangible for them and guide them through your sales funnel.All of these things will help you write clear, concise and compelling copy for your website, while clearly explaining what you, who you do it for and why it matters to you and them.With a clear action step for each one and a free checklist to keep handy while diy-ing your creative business website.
Lorin Galloway
Lorin Galloway
Small business strategies + tools
an image of a desk with a notepad, pen and glasses on it that says creating a delightful brand experience checklist
Photography Design
Social Media Content
Business Strategy
How to create a delightful brand experience
And in order to have a delightful, compelling and share-worthy brand experience, you need clarity and confidence in a few key areas.
the key components of a delightful brand experience are everything you need to create a brand experience that your customers want to talk about
Create A Brand
Creating A Brand
Brand experience checklist
Everything you need to create a brand experience that your clients and customers want to talk about!
the only brand strategy checklist your creative business needs
Mission And Vision
Brand Messaging
Brand Strategist
Brand strategy checklist for small business owners
Refine your brand strategy with these 6 questions to ensure your brand messaging and marketing efforts are aligned to your mission and vision (and reaching the right audience).This checklist will guide you through 6 questions your brand strategy needs to answer so that you can get more dream clients, feel more aligned with your business and leverage what makes you stand out in your industry. Grab the free checklist for your quarterly brand audits - a must for all online business owners.
a brown bench with books on it next to a white wall and the words, questions your brand strategy should be able to answer
Brand Audit Checklist
Brand Questions
Brand Tips
Marketing Audit
DIY your brand strategy with these 6 questions
Refine your brand strategy with these 6 questions to ensure your brand messaging and marketing efforts are aligned to your mission and vision (and reaching the right audience).This checklist will guide you through 6 questions your brand strategy needs to answer so that you can get more dream clients, feel more aligned with your business and leverage what makes you stand out in your industry. Grab the free checklist for your quarterly brand audits - a must for all online business owners.
the brand strategy checklist is shown on a brown background with white writing and an image of
Brand Mission
Brand strategy checklist for small business owners
Refine your brand strategy with these 6 questions to ensure your brand messaging and marketing efforts are aligned to your mission and vision (and reaching the right audience).This checklist will guide you through 6 questions your brand strategy needs to answer so that you can get more dream clients, feel more aligned with your business and leverage what makes you stand out in your industry. Grab the free checklist for your quarterly brand audits - a must for all online business owners.
a camouflage cake is sitting on a white plate
Camo Birthday Cake
Minimalist Birthday Decor
Camo Birthday Cakes
Hunting Birthday Cakes
Camo Cakes
Army Birthday Cakes
Camouflage Cake
Chocolate Cake Layers
Camo Cake