PESTLE- Social. Members of the society of the United Kingdom, specifically London, enjoy a very high standard of living. Both women and men have a strong interest in personal and cosmetic welfare, including care for their hair. This will be analysed further when looking into the industry (MarketLine A, 2015).
This look was very popular in the 1980s for young women working in theatre and the arts, as I remember. They were never to be separated from the little over the body bag, as it held their fags and lighter and a knockout red lipstick!
Issey Miyake, in the late 1980s began to experiment with new methods of pleating that would allow both flexibility of movement for the wearer as well as ease of care and production. In which the garments are cut and sewn first, then sandwiched between layers of paper and fed into a heat press, where they are pleated.