_Elle_ has released a fully embroidered cover for its September issue as part of the magazine’s redesign. Created by Claire Barrett, founder of London-based embroidery company "Hawthorne & Heaney":http://www.londonhandembroidery.com/, the magazine cover is a minimal ivory-white fabric with stitched logo. The artwork is simply a sewn-on patch, similar to a clothing label, stating “Now what?” in embroidered capitalised type alongside the bar code.
“If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn't. And contrary wise, what is, it wouldn't be. And what it wouldn't be, it would. You see?”
The way they formatted the words around the image (which is graphics vs. actual picture) and the font they used for the text is just so different from what you normally see sitting on the magazine rack.