The way they formatted the words around the image (which is graphics vs. actual picture) and the font they used for the text is just so different from what you normally see sitting on the magazine rack.
Unspooling poster great modern version of the international typographic style. The visual characteristic of this poster is very clear for its audience. This poster was made for an art and cinema exhibition for international artists. I like how the word is being unspooled like yarn or unwinding what the artists have to present in the exhibit.