Moodboards: What they are, why you need one, and how to create one for your brand. By Devan Danielle. — You've probably heard this term being tossed around when it comes to establishing your brand's visuals, but what does it really mean? What is a moodboard, why do you need one, and how do you even go about creating one? I am a big believer in using moodboards to help you discover your aesthetic and establish your brand direction so we are going to cover each one of these questions today.
What does it mean to be perfect; to have the perfect life? Does it mean to have a beautiful home, well-behaved kids, and your dream job? Does it mean having thousands of followers and perfectly coordinated Instagram squares? After chasing perfect for way too long and being exhausted, overwhelmed, and burnt out, I realized something: I already have the perfect life.