White October – corporate identity. The mark, intended to be both flexible and playful, is derived from an isometric grid which forms the letter ‘W’. This structure allows for limitless variations of the logo – sometimes bright and vibrant, at other times retained and monochromatic.
We live in an interactive world. Everything is in flux: content, viewports, the screen – all changing, all the time. Digital is dynamic – it’s ever-evolving, and it’s our job as designers and developers to keep up.