Wally Amos' Four Simple Rules for Life: 1. Whatever you believe creates your reality. 2. Respect yourself as well as others. 3. Together everyone achieves more. 4. Enthusiasm is the wellspring of life.
“Are You Famous Amos?” Read the amazing life of Wally Amos of Famous Amos Coookies. Rags to riches and back to rags....but still the most well-known face on Oahu..“Now,” says the guy who decades ago was dubbed “the cookie man,” “I’m famous just for being famous.”
Wally Amos was born on July 1, 1936, in Tallahassee, Florida. He started in the mailroom of the William Morris Agency and in 1962 became the first black talent agent in their history. As an agent, he signed Simon & Garfunkel and headed the agency's rock 'n' roll department. In 1975, he opened the first Famous Amos store. In 1998, Keebler purchased the brand, keeping Amos as the spokesperson.