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Wally Amos

Wally Amos' Four Simple Rules for Life: 1. Whatever you believe creates your reality. 2. Respect yourself as well as others. 3. Together everyone achieves more. 4. Enthusiasm is the wellspring of life.


Wally “Famous” Amos’ November 18,1980 Wally “Famous” Amos’ signature Panama hat and embroidered shirt are donated to the National Museum of American History’s Business Americana collection. It is the first memorabilia added to the collection by an African American entrepreneur and recognizes the achievement of Amos, who built his company from a mom-and-pop enterprise to a $250 million cookie manufacturing business.


Wally Amos' Chocolate Chip Macadamia Nut Cookies Watch the iconic Wally Amos make his world-famous chocolate chip-macadamia nut cookes. You ...


Wally Amos was born on July 1, 1936, in Tallahassee, Florida. He started in the mailroom of the William Morris Agency and in 1962 became the first black talent agent in their history. As an agent, he signed Simon & Garfunkel and headed the agency's rock 'n' roll department. In 1975, he opened the first Famous Amos store. In 1998, Keebler purchased the brand, keeping Amos as the spokesperson.


“Nothing is an obstacle unless you say it is.” - Wally Amos

Did you know Wally Amos, founder of Famous Amos cookies, was born in Tallahassee in 1936? Learn more about local African-American heritage here: #IHeartTally