tietheknotonthehighstreet feature - "We made our own plan using vintage-style keys and luggage tags. For every guest, we labelled one of the keys with a gift tag that had their name and table number on. We hung all the keys up on a board with the words ‘the key to your seat’ spelled out in paper bunting and the guests had to find their key to work out which table they were on."
Great. Minimal packaging - cost effective, gives traditional, homely, home-made feel to product. Male's aftershave so taps into fact men are practical rather than after fancy design. Masculine shape of the box used to target correct market. 'Warm' 'homely' feel created reflecting characteristics of brand itself. Old Fashioned Rough INSPIRE