Union Jewellery. Contributed by Alastair Reid, managing director of Brighton-based Red Design. Brief: create something that feels classic, but still contemporary; elegant and sophisticated, but also with a sense of fun. There was also a desire to create a visual language that was distinct from the generic visual language of other jewellery stores. The identity had to reflect the eclectic, colourful and contemporary jewellery with a sense of quality and craft.