What I like about this type is that it's based off Helvetica, but it gives a completely new meaning and identity. Helvetica is a very universal typeface that could be used in almost all situations. However, this innovation of Helvetica almost restricts it to be using for a child related item, whether it be a book, logo for a childrens program etc.
Choosing the right fonts is one of the most important decisions when it comes to anything relating to design, whether it be a printed graphic or a website. Knowing the psychology behind choosing the correct font will give you the upper hand when it comes to designing.