"The Innovator's Dilemma," by Clayton Christensen Steve Jobs was "deeply influenced" by Clay Christensen's classic, according to his biographer. The HBS professor introduced Corporate America to the concept of disruptive innovation — or the idea of how new, low-end products can eventually completely take over a market. It proved to be extremely prescient — just look at companies like Netflix. Read more about Clay Christensen's "The Innovator's Dilemma."
Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) by Clayton M Christensen, http://www.amazon.co.uk/dp/142219602X/ref=cm_sw_r_pi_dp_URJ2tb0KW9W5X
The Innovator's Dilemma (Management of Innovation and Change) by Clayton M Christensen innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey A. Moore http://www.amazon.co.uk/dp/0060745819/ref=cm_sw_r_pi_dp_nXEgvb11G4WFX