BBC One is the flagship television channel of the British Broadcasting Corporation (BBC) in the United Kingdom, Isle of Man and Channel Islands. It was launched on 2 November 1936 as the BBC Television Service, and was the world's first regular television service with a high level of image resolution. It was renamed BBC TV in 1960, using this name until the launch of sister channel BBC2 in 1964, whereupon the BBC TV channel became known as BBC1.
Identity, packaging and branding by Here Design for Craft London curated by Packaging Diva PD. Using a mixture of pink, turquoise, navy and black, the mark-making reflects the authenticity of each unique CRAFT London experience.