These sketchbook pages are part of the research and planning in an A Level Photography project exploring the theme ‘Hidden Identity’. The inclusion of test strips is beneficial (even in digital photography these can be produced, testing different contrast, lighting and colour filters that have been applied to an image); images are neatly trimmed and positioned on the pages. Articulate, well-reasoned annotation adds to the sharp, clean presentation style.
Marketing Plan - exactly how many sole traders/microbusinesses would bother to do this? Even if they did, things change so quickly that it may be a waste. Short, action orientated and ever evolving (but occasionally think about this stuff to see what's changed)! ;)