McDonald's in crisis: can it fight off the Five Guys threat?
McDonald's in crisis: can it fight off the Five Guys threat? New British CEO Steve Easterbrook set to unveil turnaround plan to bring back lost customers and profits as rivals muscle in on burger market - 05/02/15
An Open Letter To McDonald's New Brand Leader: Start Brand-Building Inside
An Open Letter To McDonald's New Brand Leader: Start Brand-Building Inside Dear Colin Mitchell,. Congratulations on your new role as global VP-McDonald's Brand! No doubt you will play a key role in the turnaround that CEO Steve Easterbrook has been driving, including ... http://www.forbes.com/sites/deniselyohn/2016/07/13/an-open-letter-to-mcdonalds-new-brand-leader-start-brand-building-inside/
Steve Easterbrook, CEO McDonald's, poses with Ronald McDonald. Easterbrook just got a 368% bonus for coming up with the idea of "all day breakfasts" at McDonald's. Meanwhile, McDonald's is against raising the minimum wage.