"The Pedestrian wasted no time on the landscape but set out at once with the determined stride of a good walker who has lately realized that he will have to walk farther than He intended." --Out of the Silent Planet
Who Are the Real Online Influencers? [INFOGRAPHIC]
As the web’s capacity for pageviews increases, marketers are becoming less interested in reaching as many people as possible, and more interested in reaching the right people. According to Deanna Brown, the CEO of Federated Media, that’s why context is so important — the ability serve high volumes of advertising continues to expand, but the real value for a brand is to surround its message with the right context so that it reaches the most influential people among customers.