Northwest Dale Earnhardt Car Seat Cover by Northwest. Save 13 Off!. $25.99. Officially Licensed. Vibrant, True to Life Colors. Tough, Durable Construction. Ride in leisure and style with this NASCAR® car seat cover from Northwest. It slips over most seats easily and includes backstraps for a secure fit. Soft urethane foam padding allows for maximum comfort, while the driver's name and number are embroidered into the seatback.