A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses. So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, website, search engine optimization, and social media. Here are 30 tips to get you going.